Dan Warren is a true entrepreneur who started his company, Northwest Tire Worx, from scratch. Unlike other tire shops that make you sit in a waiting room eating stale popcorn, Northwest Tire Worx is built on a mobile service model — they come to you. In this episode of Coeur d’Alene Advice Givers, Warren talks about the challenges he’s faced as his business has grown, and he explains why he’s giving back to law enforcement families in Priest River, his hometown.

I realize the image below may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care about too.

When I set out to study Warren Buffett, his investment philosophy, to find out what made him the world’s greatest investors, and, ultimately, how his methods could be applied to my clients’ home sale—I came stumbled upon a book called Differentiate or Die. This book changed my entire perspective on real estate. Jack Trout was the author. In the book he laid out the fundamental reasons why a business must differentiate from competitors, not just to be successful, but as the key ingredient to thrive in our current era of Killer Competition. Now, admittedly, from a business perspective, this is common sense. Every entrepreneur knows he must differentiate his business. As a mentor once told me, “Nobody needs two left shoes.” In business, if two businesses are the same, then one is dispensable.

But, this got me thinking.Continue Reading …