“If you are your brand it makes a lot more sense to your customer, it makes a lot more sense to you and your business…” Just one of the wisdom bombs dropped when Cole sat down with Jennifer and Andy Morsell of Mountain Madness Soap Co.
In what started out as a hobby for Owner Jennifer Morsell, soon turned into a full time endeavor of following her passion. Jennifer began making soap at night, after she put her children to bed in the kitchen of her Alaskan home. She soon began gifting the soaps, and having friends and family try them out. Before she knew it she fell in love with her now business and life partner Andy Morsell, and they moved to Coeur d’Alene where they opened Mountain Madness Soap Co. over a decade ago where today, they employ more than 10 local residents, and give back at least 1% of all proceeds to the community. That and much more in episode 31 of Coeur d’Alene Advice Givers.