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“NEVER GIVE UP, NEVER GIVE IN” is the war cry from today’s guest who spent eleven years working in the energy drink business where he learned a lot about building a business. He was part of the explosive growth and very in tune with how the owner of Rockstar Energy Drinks created one of the largest privately owned companies in the US. He was a part of that. From sales and marketing, to working with distributors and accounts, to sponsoring events and handing out free samples but he knew this wasn’t the long term answer for living a long and healthy life.
He saw that people were beginning to search for healthier options as our countries health is worse than it ever has been and decided to stop pushing and promoting energy drinks and it was time to take his knowledge to create his own form of “Energy Drink”.
With the goal in mind to feel better the older you get, not worse Ronnie Watson and his good friend Jeremy Deming developed a coffee with Hydrolyzed collagen and medicinal mushroom extract and formed Defiant Coffee Co.
Learn more about Defiant Coffee Co HERE
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